During my time as the Marketing and Communication Assistant for the Economic Development Agency of my city, Greater Moncton, I was tasked to write the content for a full overhaul of the company’s website. The objective was to describe to our community exactly who we are and how we help with the growth of our economy.
By working closely with everyone I was able to describe the 3 main components of the company: Entrepreneurship, Workforce Development, and Investment Attraction. Combined, I wrote the content for 36 new pages, created a toolkit for entrepreneurs, and redesigned the Home page.
For the actual UX design of the site, I worked with our external third-party to ensure the brand identity was respected as well as keeping a modern and pleasing esthetic. It was also very important that we were respecting our agreed upon deadlines.